Our Story

When we created our logo, we had no idea it would grow into a cottage industry of our marketing firm. But, just like lake life itself, it caught on. Today, we sell LakeLife stickers and decals, T-shirts, sweatshirts, hoodies, caps, visors, boat totes and more. No telling what’s next! It’s LakeLife ... It’s how you want to live. 


Carol Pappas, President and CEO

Carol Pappas is president and CEO of Partners by Design and Partners Multi Media. She serves as editor and publisher of the company’s Discover St. Clair Magazine. A retired newspaper executive, she served as editor and publisher of several newspapers and magazines during her career. She won dozens of writing awards in features, news and commentary and was named Distinguished Alabama Community Journalist at Auburn University. She is an Auburn University graduate. After retiring, she founded Partners by Design. In addition to marketing, design, communication consulting and web services for companies and nonprofits, Partners publishes Discover, various community magazines for chambers of commerce and Mosaic Magazine, a biannual publication of Alabama Humanities Foundation.